Knowing When to Rely on Google PageRank and Relevance Alone
Link building can be long and tedious. Due to this, it is essential to set aside the appropriate amount of time and resources for the process. Knowing what misconceptions there are regarding link building, compiled with your own creativity, you can go far in link building.
In the decision process of which links to choose, one usually takes into account Google PageRank as well as the site’s relevance. These are both important, but not to be overly emphasized at the link building opportunity’s expense.
Google PageRank, also known as PR, is the rating that the search engine gives a page that it crawls. PR serves its purpose in indicating a generic guide for a site’s range and reach. Trying to figure out the difference between a PR3 and a PR4 page is mind numbing, and not effective in link building. In addition, PR is not a indicative of Google’s own system, as PR0 links can be just as useful as PR3, within the right context.
The usual train of thought is that the most valuable links are those of similar themes and relevant themes. This is true, but taking that for face value can keep you from opportunities. The better links are usually on similarly themed websites, but links can also be useful if they are not. Use common sense, but don’t pass up a link whether or not the links have a similar theme.
Improving your innate skills to value inbound links, while not relying on PR, you will naturally increase links to your site. Your link profile will also be more natural.
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