A Businessman’s Guide to Great Customer Service
Many companies think they are supplying good customer service. If you were to ask customers, many would say they deal with rude people and less than great customer service daily. If someone shared some secrets to fabulous customer service, you would definitely stand out in your market. The following five points are what can make your customers happy to interact with you and your company.
1. Provide a personal touch. Most people engage in small talk at some point in a business deal. Following up on this small talk can make customers feel that they are special and wanted in your business. This can be as simple as asking a customer whether they got over a cold they were fighting or asking them how their daughter performed on the SAT’s. Although this doesn’t seem like much, it will reap huge rewards and build customer loyalty.
2. Tailor your customer service. This simply means adjusting your service to fit their needs. If a customer does not like talking about an order over the phone, you could email it or come in person to discuss it. Making adjustments for your customer will make them happy and feel like you want their business.
3. Take complaints seriously. Do not act defensive or like they are insignificant. Listen to what hte customer says and improve where needed. If a customer does not feel satisfied with the reaction, they will tell others how they feel.
4. Be honest. Telling your customers the pros and cons of your product builds trust. Being dishonest in any way ensures that they will never return. Making honesty part of your company values will set you apart in a world where everyone is out for themselves.
5. Get your employees into the act. Talk to your employees about the way you expect them to treat every employee who walks through the door. You can even offer incentives and prizes for superior customer service. Your customers should be treated well every time they interact with your business, whether it is with your secretary or with you.
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