In the Loop - Brand Awareness and PR
That great idea has hatched, it feels good, it smells good and you believe it could be hugely successful but you dont know how to market it. What do you do?
Frustration can easily manifest itself if you hit a brick wall when it comes to marketing and PR knowledge. You yourself are convinced your idea is a good one but how do you let the world know about it when the market place is already drowning in all singing, all dancing products.
It is a given these days that a little bit of showbiz dressing can push a product or an event a long way, provided it has some value to begin with. Your work might be the best in the business but if nobody else is aware of it, your endeavours may be fruitless.
So what are the building blocks of success? How do you transform your brand from something you know is genius but you are the only that knows about it, into a household name that people can’t get enough of?
Your goals are brand awareness and brand recognition. How do you get there?
Brand Identity: Your product or event needs an identity, does it have one? How do you bring your brand to life and make it dance in the limelight?
Brand Strategy: Identity for your brand has been achieved and established. What are the results you are hoping to yield? The benefits you hope to reap? What is your target audience and how do you best reach them specifically?
Brand Building: Your brand has the identity you created and your brand strategy is in place. Now you want to bring it all the pieces together to work as a cohesive unit. What tools are at your disposal to achieve this?
Once you have climbed these particular steps your brand should be ready for the rat race that begins once it is in the public eye. The hustle and bustle of competition, the pushing and shoving of myriad other brands diving for the spotlight of fame and fortune.
Tools: This is the moment when the decided upon tools become the main players for your brand. You are convinced you have chosen the correct tools for the job? What tools are available? Many are very specialised and technical, requiring a level of expertise to get the most from them. For some this provides another tricky obstacle but of course there are many who are able to manage all these tools themselves.
Crisis management, media relations, online Pr, social media Pr and press releases are some of the tools that will undoubtedly be essential when it comes to the brand battle.
Comments
Leave a Reply
Check them out:
