Avoiding the #1 Article Marketing Mistake
Almost all website owners who want to promote their sites use article marketing. That should come as no surprise.
There are two keys, and two keys only, to a successful website…content and traffic (visitors). And, while traffic can come from many sources, the best traffic comes from organic listings in Google, Yahoo, and MSN.
To begin with, although it takes time and energy to build and optimize a site which ranks well in the search engines, the traffic your site receives from the search engines is free. If you advertise, it may cost you $5 or more to generate a visitor to your site. And, research has clearly revealed that visitors who reach you because they found your site in a Google or Yahoo search are far more likely to be buyers than those who come to you as a result of advertising. Four times as likely, in some studies.
It makes perfect sense. The person who visits your site after clicking on a banner or receiving an email blast may have some curiousity about what is on your site. The person who actually used a search engine to seek out pages like yours is a far more likely customer…at least 3 times as likely to become a buyer.
That’s why successful site owners do their best to maximize their search engine rankings, a process that should always include link building. And, article marketing is among the quickest, most effective ways to obtain links. It is not unusual to earn hundreds and even thousands of links by writing just one article.
For the most part, website owners write about topics closely related to their websites. And, for many reasons, that’s a good idea.
The mistake they make all too often is that they do not write about anything else.
Website owners who choose to write only on one or a narrow range of topics will miss out on lots of potential links. By branching out a bit, their writing and their links can be far more widely published. I’m an education writer who already has thousands of links on education-related websites. But not everybody is interested in higher education, so my articles have reached a limited audience and my links appear primarily on specialized websites. By writing on unrelated but popular topics, like this one, I can reach whole new audiences and earn links on countless more websites.
I recently wrote an article on winning strategies for casual sports bettors. I have written about search engine optimization, teaching teens safe driving habits, helicopter parents, and dozens of other areas. My most published article was on great backyard hamburger grilling recipes. The very best tip I can give other writers is to write and submit periodic articles on at least 4-5 subjects in addition to the subject(s) of their websites. The rewards, in terms of links, are enormous.
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